Zuzana Akuratna

Critic
DISC Type : C

EMEA M&C Operations at IBM

Bratislava, Slovakia

Overview

Zuzana is EMEA M&C Operations at IBM, leading operational excellence, managing budgets, and driving transformation projects across various marketing and communications functions.

She holds a Masters degree from Tomas Bata University in Zlín and studied International Business and Management Studies at Hogeschool Zuyd.

Zuzana is certified in Gen AI for Business Leaders.

Personality Overview

ROI Driven

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Operational Excellence
Her roles consistently involve driving operational excellence, managing budgets, and streamlining processes within marketing and communications.
Marketing Transformation
She has led transformation projects and supported quarterly planning processes for EMEA marketing and communications teams.
Risk Management
Her experience includes ensuring marketing organization compliance and mitigating risks through process reviews.

Media Appearances

Zuzana has no verified media appearances

Work History

1-2023
EMEA M&C Operations at IBM
10-2021 - 12-2022
EMEA Communications Operations Leader at IBM
1-2021 - 9-2021
EMEA Performance Marketing Operations Lead at IBM
6-2016 - 12-2020
EMEA Marketing Risk & Controls Lead at IBM
2-2014 - 5-2016
Expense Analyst at IBM

Education

2005 - 2010
Master's degree from Tomas Bata University in Zlín
2008 - 2009
International Business and Management Studies from Hogeschool Zuyd, Maastricht, Holland

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bratislava, Slovakia Job Level : N/A Designation : EMEA M&C Operations at IBM
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Insights For Selling To Zuzana

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zuzana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Zuzana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Zuzana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Zuzana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Zuzana

Personality Compatibility


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