Aaron LaVigne

Visionary
DISC Type : Ds

Account Executive at Upland Software

Beaverton, Oregon, United States

Overview

Aaron is a high-achieving SaaS sales professional with over seven years of experience and three Presidents Club awards. A graduate of Oregon State University, he excels in developing Go-To-Market strategies and building intelligent revenue systems. Colleagues consistently describe him as prepared, analytical, and coachable.

He authored a comprehensive buyers guide to RFP software, demonstrating his deep expertise in strategic response management and his commitment to helping organizations streamline their sales processes.

Unique fact: He was the #1 year-to-date revenue producer across all revenue generation teams in the third quarter of 2023.

Personality Overview

Objective Evaluator

Big Vision Person

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-To-Market Strategy
He loves the "art and science" of building a better 'revenue mousetrap' and has experience as a fractional GTM consultant for tech founders.
RFP & Response Management
He authored an in-depth buyer's guide on RFP software and focuses on helping clients avoid long hours working on proposals and security questionnaires.
Sales Process Automation
Developed automated quoting and custom sales collateral workflows to reduce deal time-to-close and improve lead-to-deal conversion tracking.

Media Appearances

Aaron has no verified media appearances

Work History

8-2025
Account Executive at Upland Software
1-2024
Go-To-Market Consultant at LaVigne Consulting, LLC
11-2022 - 11-2023
Senior Mid-Market Account Executive at Responsive
12-2020 - 11-2022
Account Executive at Responsive
Go-To-Market Consultant at Moonlighting by CareerGig

Education

2011 - 2015
Bachelor of Science (B.S.) from Oregon State University
Study Abroad from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Beaverton, Oregon, United States Job Level : Junior Designation : Account Executive at Upland Software
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aaron

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aaron take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aaron

Personality Compatibility


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