Aaron Surasky

Examiner
DISC Type : cs

SVP Merchandising - Global Sourcing, Pricing, Cost mgmt, and Merch Operations at Advance Auto Parts

Roswell, Georgia, United States

Overview

Aaron Surasky is the SVP of Merchandising at Advance Auto Parts, leveraging extensive experience in pricing, global sourcing, and operations. His career includes leadership roles at Lowes, Genuine Parts Company, and The Home Depot. He holds a BBA from the University of Georgias Terry College of Business and an MBA from Georgia State University.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Pricing & Cost Management
This has been a core responsibility in his senior leadership roles at Advance Auto Parts, Lowe's, Genuine Parts Company, and The Home Depot.
Retail Merchandising
His expertise is in merchandising excellence, having led merchandising operations and assortment planning for major home improvement and auto parts retailers.
Team Development
He expresses a passion for developing effective teams, encouraging professional growth, and collaborating with exceptional people.

Media Appearances

Aaron has no verified media appearances

Work History

7-2024
SVP Merchandising - Global Sourcing, Pricing, Cost mgmt, and Merch Operations at Advance Auto Parts
8-2022 - 1-2024
Vice President, Merchandising - Pricing, Promotions, Assortment Planning at Lowe's Companies, Inc.
1-2020 - 9-2022
Vice President, Finance - Pricing, Cost Management, and Financial Services at Lowe's Companies, Inc.
7-2017 - 1-2020
Vice President Pricing at Genuine Parts Company
5-2016 - 7-2017
Sr. Director, Pricing Strategy and Analytics at The Home Depot

Education

1994 - 1998
BBA from University of Georgia - Terry College of Business
1999 - 2002
Master of Business Administration (M.B.A.) from Georgia State University - J. Mack Robinson College of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Roswell, Georgia, United States Job Level : Leadership Designation : SVP Merchandising - Global Sourcing, Pricing, Cost mgmt, and Merch Operations at Advance Auto Parts
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Aaron

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Aaron take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Aaron

Personality Compatibility


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