Abbey Davis

Observer
DISC Type : ci

Director Consumer Insights at KFC

Dallas-Fort Worth Metroplex, United States

Overview

Abbey Davis serves as the Director of Consumer Insights at KFC, building on her extensive experience in consumer and innovation insights from roles at Blue Diamond Growers and Keurig Dr Pepper Inc. A graduate of Adrian College, she is described by others as a leader and a team player with a strong work ethic.

Her career has been centered in the food and beverage industry. While working for KFC, she maintains an interest in major competitors like Pizza Hut and Dominos, suggesting a comprehensive focus on the broader quick-service restaurant market and its consumer trends.

She has a keen interest in the competitive landscape of the fast-food industry.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Consumer Insights
Her career is focused on consumer insights, with progressive leadership roles at major food and beverage companies like KFC, Blue Diamond Growers, and Keurig Dr Pepper.
Food & Beverage
She has built her career exclusively within the food and beverage sector, from packaged goods to quick-service restaurants.
Competitive Landscape
Monitors major competitors in the quick-service restaurant industry, including Pizza Hut and Domino's, to stay informed on market dynamics.

Media Appearances

Abbey has no verified media appearances

Work History

2-2026
Director Consumer Insights at KFC
3-2025 - 2-2026
Senior Manager Consumer Insights at Blue Diamond Growers
8-2023 - 3-2025
Senior Manager, Consumer & Innovation Insights at Keurig Dr Pepper Inc.
7-2022 - 8-2023
Manager, Consumer & Innovation Insights at Keurig Dr Pepper Inc.
12-2020 - 7-2022
Manager, Shopper Insights at Keurig Dr Pepper Inc.

Education

2009 - 2013
Bachelor of Business Administration (BBA) from Adrian College
2005 - 2009
Education details unavailable from Brighton High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director Consumer Insights at KFC
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Insights For Selling To Abbey

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbey is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Abbey

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Abbey move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Abbey take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Abbey

Personality Compatibility


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