Abdullah Alassaf

Visionary
DISC Type : Ds

General Manager at Checkout.com

Riyadh, Saudi Arabia

Overview

Abdullah is a fintech leader with over 15 years of experience, currently serving as the General Manager for Checkout. com in Saudi Arabia. He specializes in strategy, go-to-market execution, and driving digital transformation. He studied Corporate and Organisational Strategy at The London School of Economics and Political Science. Colleagues describe him as strategic, an exceptional leader, and a natural connector.

Beyond his professional work, Abdullah is dedicated to community service. He gained national recognition for his impactful work with a youth group that utilized Twitter to help find missing people, demonstrating a strong commitment to leveraging technology for social good and community welfare.

He received The Pride Of The Nation award for his volunteer work in finding missing people via social media.

Personality Overview

Risk Tolerant

Direct & Assertive

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Payments
He is a public voice on the digitalization of payments in Saudi Arabia, aligning with the nation's goal of becoming a 70% cashless society.
Fintech Growth
His career at Checkout. com, Salla, and Google reflects a focus on scaling businesses, building teams, and forging strategic partnerships to drive growth in the fintech sector.
Go-to-Market Strategy
He lists go-to-market execution as a deep expertise, backed by his experience launching and scaling commercial operations for major tech and e-commerce platforms.

Media Appearances

Alassaf: Checkout.com processes over 13 mn cards in Saudi Arabia. Featured in Sharikat Mubasher

See Now

Work History

2-2023 - 8-2025
General Manager at Checkout.com
2-2022 - 1-2023
Chief Commercial Officer at Salla E-Commerce Platform
2-2018 - 2-2022
Industry Manager - Kingdom of Saudi Arabia at Google
4-2017 - 2-2018
Senior Strategy Advisor at Marco Strategic Advisors
7-2016 - 3-2017
Public Sector Sales Executive at SAP

Education

2013 - 2013
Corporate and Organisational Strategy from The London School of Economics and Political Science (LSE)
Bachelor's degree from Al-Imam Muhammad Ibn Saud Islamic University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Riyadh, Saudi Arabia Job Level : N/A Designation : General Manager at Checkout.com
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Insights For Selling To Abdullah

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abdullah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Abdullah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Abdullah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Abdullah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Abdullah

Personality Compatibility


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