Aideth Ramirez Cruz in

Aideth Ramirez Cruz

Activist · DISC type Cd
Subdirectora de Experiencia del Cliente e Innovación at Grupo Financiero Banorte
📍 Mexico

Aideth Ramirez Cruz is a seasoned executive with over 23 years of experience at Grupo Financiero Banorte, where she serves as Deputy Director of Customer Experience and Innovation. She specializes in leading digital transformation, CX strategy, and agile methodologies within the financial sector. She holds a degree in Computer Systems Engineering.

Based on her certifications, she appears to have a strong interest in fostering workplace equality. She is also committed to continuous learning, having earned a Masters degree in Business Administration and a certification from Harvard Business Publishing.

Unique fact: She successfully led initiatives that increased the companys Net Promoter Score (NPS) by more than 10 points.

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Experience
20 Years
Current Role
Subdirectora de Experiencia del Cliente e Innovación
Location
Mexico
Personality Overview

How Aideth shows up

Meticulous
Observative
Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics Aideth cares about

Customer Experience (CX)
Her role is centered around CX and innovation, and she has a proven track record of significantly improving NPS, a key customer satisfaction metric.
Agile Methodologies
She highlights "Liderazgo Ágil" (Agile Leadership) in her professional headline and focuses on creating synergies in multidisciplinary teams to drive results.
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Career

Work history

2-2022
Subdirectora de Experiencia del Cliente e Innovación
Grupo Financiero Banorte
2-2019 - 2-2022
Subdirectora de Innovación
Grupo Financiero Banorte
4-2008 - 2-2019
Gerente de Sistemas
Grupo Financiero Banorte
1-2005 - 4-2008
Lider de proyecto
InterWare de México
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2023 - 6-2025
Maestría en Administración de Negocios
Universidad del Valle de México
9-1999 - 6-2003
Ingeniero en Sistemas Computacionales
Instituto Politécnico Nacional
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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