Aideth Ramirez Cruz

Activist
DISC Type : Cd

Subdirectora de Experiencia del Cliente e Innovación at Grupo Financiero Banorte

Mexico

Overview

Aideth Ramirez Cruz is a seasoned executive with over 23 years of experience at Grupo Financiero Banorte, where she serves as Deputy Director of Customer Experience and Innovation. She specializes in leading digital transformation, CX strategy, and agile methodologies within the financial sector. She holds a degree in Computer Systems Engineering.

Based on her certifications, she appears to have a strong interest in fostering workplace equality. She is also committed to continuous learning, having earned a Masters degree in Business Administration and a certification from Harvard Business Publishing.

Unique fact: She successfully led initiatives that increased the companys Net Promoter Score (NPS) by more than 10 points.

Personality Overview

Meticulous

Observative

Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Customer Experience (CX)
Her role is centered around CX and innovation, and she has a proven track record of significantly improving NPS, a key customer satisfaction metric.
Agile Methodologies
She highlights "Liderazgo Ágil" (Agile Leadership) in her professional headline and focuses on creating synergies in multidisciplinary teams to drive results.
Digital Transformation
With over two decades of experience, she has a deep expertise in leading digital transformation and technological innovation projects in the financial industry.

Media Appearances

Aideth has no verified media appearances

Work History

2-2022
Subdirectora de Experiencia del Cliente e Innovación at Grupo Financiero Banorte
2-2019 - 2-2022
Subdirectora de Innovación at Grupo Financiero Banorte
4-2008 - 2-2019
Gerente de Sistemas at Grupo Financiero Banorte
1-2005 - 4-2008
Lider de proyecto at InterWare de México

Education

6-2023 - 6-2025
Maestría en Administración de Negocios from Universidad del Valle de México
9-1999 - 6-2003
Ingeniero en Sistemas Computacionales from Instituto Politécnico Nacional

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico Job Level : N/A Designation : Subdirectora de Experiencia del Cliente e Innovación at Grupo Financiero Banorte
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Insights For Selling To Aideth

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aideth is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Aideth

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Aideth move?

  • Their decision making speed is somewhere in the middle.
  • Can Aideth take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Aideth

Personality Compatibility


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