Akram Tantawy

Trailblazer
DISC Type : DI

Group Lead Digital Product Manager at Lebara

United Kingdom

Overview

Akram is a user-obsessed product leader with over 15 years of experience driving digital transformation in banking, e-commerce, and telecommunications. He excels at leading cross-functional teams to deliver global products, effectively bridging business and technology. Colleagues describe him as creative, collaborative, and a strategic thinker who reliably delivers high-quality results.

Outside of his core product roles, Akram shows a passion for fostering talent within the tech community. He actively uses his professional network to create opportunities for others, such as promoting skilled product owners and business analysts to help them secure new roles.

He built and launched Vodafone Cash, a pioneering digital e-wallet in Egypt, and also delivered the countrys first self-help mobile application for Vodafone.

Personality Overview

Friendly But Fast

Assertive

Values Relationships

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Digital Transformation
He has a proven history of spearheading digital and payments overhauls across banking and telecom sectors in multiple European and EMENA markets.
User-Centric Products
His work emphasizes combining deep customer insights, UX sensibility, and data-driven A/B testing to build high-performing global products.
Fintech Innovation
He built and launched Vodafone Cash, a pioneering e-wallet in Egypt, demonstrating expertise in creating innovative mobile financial solutions from the ground up.

Media Appearances

Akram has no verified media appearances

Work History

5-2024
Group Lead Digital Product Manager at Lebara
3-2021 - 6-2024
Senior Digital Product Manager || Europe at Lebara
6-2016 - 2-2021
Digital Product/Conversion Manager || Europe at HSBC
1-2012 - 2016
Digital UX & Product Management Team Lead at Vodafone
7-2010 - 12-2011
Senior Digital Product Manager at Vodafone

Education

2003 - 2007
Bachelor degree from Cairo University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Group Lead Digital Product Manager at Lebara
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Insights For Selling To Akram

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Akram is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Akram

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Akram move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Akram take some risk or not?

  • They can take risks if necessary.

You And Akram

Personality Compatibility


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