Aled Richards

Questioner
DISC Type : c

Strategic Director for Environment, Sustainability and Leisure at London Borough of Southwark

London, England, United Kingdom

Overview

Aled has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Aled has no verified topics they care about

Media Appearances

Aled has no verified media appearances

Work History

4-2025
Strategic Director for Environment, Sustainability and Leisure at London Borough of Southwark
7-2023 - 4-2025
Corporate Director for Environment and Sustainable Transport at London Borough of Newham
11-2020 - 8-2023
Strategic Director of Sustainability and Public Realm at London Borough of Hackney
5-2016 - 11-2020
Director of Public Realm at London Borough of Hackney
3-2013 - 5-2016
Director of Environment, Regulatory Services and Community Safety at London Borough of Hounslow

Education

Postgraduate in Town Planning from Heriot-Watt University
Education details unavailable from Penweddig

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Strategic Director for Environment, Sustainability and Leisure at London Borough of Southwark
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Insights For Selling To Aled

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aled is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aled

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aled move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aled take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aled

Personality Compatibility


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