Alex Roback

Critic
DISC Type : C

Principle Sales Engineer at nCino, Inc.

Greater Wilmington Area, United States

Overview

Alex has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

12-2024
Principle Sales Engineer at nCino, Inc.
6-2023 - 12-2024
Senior Sales Engineer at nCino, Inc.
1-2020 - 6-2023
Sales Engineer at nCino, Inc.
8-2015 - 12-2016
Financial Services Representative at Northwestern Mutual
7-2015 - 8-2015
Route Manager and Sales Representative at Venture pest control

Education

2013 - 2015
Bachelor of Business Administration (B.B.A.) from University of North Carolina Wilmington
2011 - 2013
Associate of Science (A.S.) from Sandhills Community College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Wilmington Area, United States Job Level : Middle Designation : Principle Sales Engineer at nCino, Inc.
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alex

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alex take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alex

Personality Compatibility


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