Alex Stefanescu

Questioner
DISC Type : c

EVP of Markets Sales & Strategy at Hotwire Communications Ltd

Miami-Fort Lauderdale Area, United States

Overview

Alex is an entrepreneurial sales executive at Hotwire Communications, specializing in rapid market expansion and turning around underperforming territories. A hands-on leader, he has a consistent track record of delivering millions in new revenue by developing go-to-market strategies and building high-performing teams. He holds a B. S. from the University of Maryland.

Possessing a strong entrepreneurial spirit, Alex previously owned and operated two successful companies. He ran an auto detailing business in Washington D. C. for over 15 years and later turned a highly unprofitable car wash in Boca Raton into a profitable organization, leading to its successful sale.

His companies were voted "Best Of" their respective cities for multiple years, including "Best of Washington DC" from 1989 to 2004.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Market Expansion
Directed Hotwire's business expansion into seven new states within eight months, establishing early market share and delivering a 20% growth rate.
Sales Turnarounds
Proven experience in transforming underperforming sales territories, once increasing revenues by 200% (from $45M to $96M) in 18 months.
Fiber Optic Strategy
Developed the value proposition and go-to-market strategy for launching Hotwire's new fiber optic network, focusing on delivering a premium experience.

Media Appearances

Alex has no verified media appearances

Work History

10-2024
EVP of Markets Sales & Strategy at Hotwire Communications Ltd
4-2022 - 10-2024
EVP Consumer, Security and Strategic Sales at Hotwire Communications Ltd
7-2016 - 10-2022
VP of Sales, promoted from Director of Sales, promoted from Account Executive at Hotwire Communications Ltd
9-2013 - 7-2016
Strategic Account Executive, (one promotion) at Comcast Cable
9-2009 - 3-2013
Director of Sales at Sunrise Associates

Education

1986 - 1990
B. S from University of Maryland, College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : EVP of Markets Sales & Strategy at Hotwire Communications Ltd
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alex take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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