Alexandra Fornasier

Energizer
DISC Type : I

Digital Media Strategy & Experience Manager at CHANEL

New South Wales, Australia

Overview

Alexandra Fornasier is a dedicated digital strategist specializing in luxury fashion and beauty. Her experience at CHANEL and MAXMEDIALAB focuses on developing results-driven digital marketing campaigns for leading global brands across SEM, SEO, paid social, and programmatic channels, demonstrating a deep understanding of the premium lifestyle sector.

Personality Overview

Informal

Believer

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Luxury Brand Marketing
Her career is centered on creating digital strategies for premier luxury brands like CHANEL and clients at MAXMEDIALAB, Australia's leading luxury media agency.
Integrated Digital Campaigns
She has extensive experience developing and executing multi-channel digital strategies that include SEM, SEO, programmatic advertising, and paid social media to meet client objectives.
Influencer Collaborations
Previous roles included managing the strategy and implementation for paid influencer collaborations and brand ambassador projects to support new product launches and campaigns.

Media Appearances

Alexandra has no verified media appearances

Work History

8-2022
Digital Media Strategy & Experience Manager at CHANEL
4-2019 - 9-2022
Corporate Digital Executive at CHANEL
11-2018 - 4-2019
Digital Strategy Manager at MAXMEDIALAB
1-2018 - 11-2018
Digital & Social Marketing Strategist at MAXMEDIALAB
12-2015 - 1-2018
Digital Account Manager at MAXMEDIALAB

Education

Education details unavailable from St Leo's Catholic College

More Information

Social Presence :

Prographics :

Exp : 12 Location : New South Wales, Australia Job Level : Middle Designation : Digital Media Strategy & Experience Manager at CHANEL
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexandra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexandra take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alexandra

Personality Compatibility


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