Digital Media Strategy & Experience Manager at CHANEL
📍 New South Wales, Australia
Alexandra Fornasier is a dedicated digital strategist specializing in luxury fashion and beauty. Her experience at CHANEL and MAXMEDIALAB focuses on developing results-driven digital marketing campaigns for leading global brands across SEM, SEO, paid social, and programmatic channels, demonstrating a deep understanding of the premium lifestyle sector.
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Experience
12 Years
Current Role
Digital Media Strategy & Experience Manager
Job Level
Middle
Location
New South Wales, Australia
Personality Overview
How Alexandra shows up
Informal
Believer
Relationship Oriented
They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.
Priorities
Topics Alexandra cares about
Luxury Brand Marketing
Her career is centered on creating digital strategies for premier luxury brands like CHANEL and clients at MAXMEDIALAB, Australia's leading luxury media agency.
Integrated Digital Campaigns
She has extensive experience developing and executing multi-channel digital strategies that include SEM, SEO, programmatic advertising, and paid social media to meet client objectives.
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Career
Work history
8-2022
Digital Media Strategy & Experience Manager
CHANEL
4-2019 - 9-2022
Corporate Digital Executive
CHANEL
11-2018 - 4-2019
Digital Strategy Manager
MAXMEDIALAB
1-2018 - 11-2018
Digital & Social Marketing Strategist
MAXMEDIALAB
12-2015 - 1-2018
Digital Account Manager
MAXMEDIALAB
In the press
Media appearances
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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