Amanda Poetker

Inspirer
DISC Type : id

Director of Demand Generation at Verifiable

Cincinnati, Ohio, United States

Overview

Amanda Poetker is the Director of Demand Generation at Verifiable, with over 10 years of experience in B2B SaaS marketing. She specializes in creating go-to-market strategies for regulated industries. Colleagues describe her as efficient, bold, and a force to be reckoned with.

Beyond her marketing role, Amanda has a demonstrated interest in the technical side of the web, having completed a comprehensive web development bootcamp. Based on her social media, she enjoys spending time with her family and walking her dogs.

Uniquely, she combines high-level marketing strategy with hands-on technical skills in HTML, CSS, and Javascript.

Personality Overview

Achievment Oriented

Confident & Optimistic

Decisive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

B2B GTM Strategy
Her career focus is defining and executing go-to-market strategies for B2B SaaS companies, from early-stage concepts to more established startups.
Healthcare Technology
At Verifiable, she is focused on solving operational challenges for healthcare providers and payers through API-first technology.
Organic Growth
She is actively hiring for and promoting a Senior Manager of Organic Growth Marketing role, indicating it is a current key focus for her team.

Media Appearances

Scaling ABM motions and getting the most bang for buck from intent data (featuring Amanda Poetker, Director of Demand Generation at Verifiable). Featured in Revenue Hero – The Pipeline Podcast

See Now

Work History

9-2024
Director of Demand Generation at Verifiable
7-2023 - 9-2024
Senior Demand Generation Manager at Verifiable
3-2022 - 7-2023
Senior Growth Marketing Manager at Finix
7-2021 - 3-2022
Content Marketing Manager at Finix
4-2019 - 7-2019
Digital and Content Marketing Manager at Globechain

Education

2020 - 2020
The Complete 2020 Web Development Bootcamp from The App Brewery

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cincinnati, Ohio, United States Job Level : Mid-senior Designation : Director of Demand Generation at Verifiable
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Amanda

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Amanda take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Amanda

Personality Compatibility


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