Amanda Poetker in

Amanda Poetker

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Director of Demand Generation at Verifiable
📍 Cincinnati, Ohio, United States

Amanda Poetker is the Director of Demand Generation at Verifiable, with over 10 years of experience in B2B SaaS marketing. She specializes in creating go-to-market strategies for regulated industries. Colleagues describe her as efficient, bold, and a force to be reckoned with.

Beyond her marketing role, Amanda has a demonstrated interest in the technical side of the web, having completed a comprehensive web development bootcamp. Based on her social media, she enjoys spending time with her family and walking her dogs.

Uniquely, she combines high-level marketing strategy with hands-on technical skills in HTML, CSS, and Javascript.

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Experience
15 Years
Current Role
Director of Demand Generation
Job Level
Mid-senior
Location
Cincinnati, Ohio, United States
Personality Overview

How Amanda shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amanda cares about

B2B GTM Strategy
Her career focus is defining and executing go-to-market strategies for B2B SaaS companies, from early-stage concepts to more established startups.
Healthcare Technology
At Verifiable, she is focused on solving operational challenges for healthcare providers and payers through API-first technology.
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Career

Work history

9-2024
Director of Demand Generation
Verifiable
7-2023 - 9-2024
Senior Demand Generation Manager
Verifiable
3-2022 - 7-2023
Senior Growth Marketing Manager
Finix
7-2021 - 3-2022
Content Marketing Manager
Finix
4-2019 - 7-2019
Digital and Content Marketing Manager
Globechain
In the press

Media appearances

Scaling ABM motions and getting the most bang for buck from intent data (featuring Amanda Poetker, Director of Demand Generation at Verifiable). Featured in Revenue Hero – The Pipeline Podcast
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Education
2020 - 2020
The Complete 2020 Web Development Bootcamp
The App Brewery
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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