Amy Ivanov

Inquirer
DISC Type : cd

Head of Sales Enablement at Forter

United States

Overview

Amy Ivanov is an accomplished leader in the enterprise cloud application space, currently serving as the Head of Sales Enablement at Forter. With over 12 years of experience in HCM software, she focuses on building and driving high-performing teams. She holds a B. S. from Colorado State University.

Colleagues consistently describe her as a strategic, reliable, and passionate leader who fosters a collaborative culture. She is known for her ability to connect with diverse personalities, build unified teams, and act as a trusted partner in complex sales cycles, making those around her better at their jobs.

She holds a certification in Effectively Leading Digital Transformation, highlighting her focus on modern business challenges.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Digital Identity & Fraud
Her recent focus at Forter involves the role of identity in online trust, combating AI-driven fraud, and ensuring transaction security at scale.
Sales Enablement Strategy
As a Head of Sales Enablement with experience at Forter and Okta, she is deeply involved in training, strategy, and hiring for enablement teams.
Cloud HCM Solutions
She has over a decade of specialized experience in Human Capital Management (HCM) software, particularly within cloud-based presales and enablement.

Media Appearances

Amy has no verified media appearances

Work History

2-2023
Head of Sales Enablement at Forter
2-2022 - 4-2023
Director, Global Sales Enablement at Okta
8-2020 - 2-2022
Senior Manager, Commercial Sales Enablement at Okta
8-2019 - 8-2020
Principal Solutions Consultant at Betterworks
6-2017 - 7-2019
Principal Solutions Consultant at Reflektive

Education

B.S. from Colorado State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Mid-senior Designation : Head of Sales Enablement at Forter
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Amy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Amy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Amy

Personality Compatibility


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