Ana María Martos Martín

Critic
DISC Type : C

Partner at ONEtoONE Corporate Finance

Greater Barcelona Metropolitan Area, Spain

Overview

Ana María Martos Martín is a Partner at ONEtoONE Corporate Finance with over 14 years of experience specializing in M&A advisory for mid-cap companies. She has a strong background in leading due diligence processes and financial analysis, with previous experience as an Executive Director at Ernst & Young.

She is actively involved in professional development, particularly for women, having participated in the Women in Search Fund Forum at IESE Business School and serving as an advisor for Womenalia. People who have worked with her describe her as having a high level of integrity and vast knowledge of finance.

She is the author of the book "La Due Diligence Financiera, " a practical guide for executives on company acquisition processes.

Personality Overview

Negotiator

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

M&A Due Diligence
Authored a book on the subject and emphasizes its importance in her professional commentary. Her career is centered on leading due diligence processes.
Mid-Cap Transactions
Her role at ONEtoONE Corporate Finance focuses on managing M&A projects and delivering advisory services specifically to mid-cap companies.
Women in Leadership
Attended the Women in Search Fund Forum at IESE and completed a program there on leadership competencies for women. She also advises for Womenalia.

Media Appearances

Ana has no verified media appearances

Work History

7-2024 - 7-2025
Partner at ONEtoONE Corporate Finance
10-2012 - 9-2014
Member of the International Board of Advisors (Consejo Internacional de Expertos) at Womenalia
9-2011
Partner at ONEtoONE Corporate Finance
1-2011
M&A Executive Advisor at Due Diligence services
7-2006 - 12-2010
Executive Director Transaction Advisory Services at ERNST & YOUNG Transaction Advisory Services

Education

2007 - 2007
Programa Mujer y Liderazgo: Competencias Directivas from IESE Business School
1993 - 1994
Postgraduate from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Junior Designation : Partner at ONEtoONE Corporate Finance
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Insights For Selling To Ana María

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana María is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ana María

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ana María move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ana María take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ana María

Personality Compatibility


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