Ana Maritza Reyes González

Critic
DISC Type : C

Innovation Lead at Sigma

Monterrey, Nuevo León, Mexico

Overview

Ana Maritza Reyes González is an Innovation Lead with a Master of Science in Food Biotechnology from Tecnológico de Monterrey. Her expertise lies in product development, data analysis, and R&D for the food industry, with previous experience at PepsiCo developing and scaling new technologies for snack products.

She is passionate about continuous learning, having recently earned a Six Sigma Yellow Belt specialization to enhance her understanding of process improvement. Ana actively contributes to her field by presenting at academic conferences and contributing to scientific articles on topics like food choice and probiotics.

She presented her research on gender perspectives and employability for food industry engineering students at the international Gender Summit.

Personality Overview

Objective Thinker

Precise

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Process Improvement
She recently completed a Six Sigma Yellow Belt specialization and frequently posts about its importance in eliminating variation and improving processes in a company.
Food Innovation
Her career is focused on product development and innovation, from developing new technologies at PepsiCo to her current role as an Innovation Lead at Sigm.
Plant-Based Foods
Presented research on the rise of flexitarianism and the consumer drivers for plant-based alternatives and hybrid products at an academic conference.

Media Appearances

Ana has no verified media appearances

Work History

8-2025
Innovation Lead at Sigma
5-2023 - 8-2025
R&D Process and Technology Engineer at PepsiCo
10-2024 - 4-2025
Marketing XP-riencer at PepsiCo
2-2021 - 12-2022
Research and Teaching Assistant at Tecnológico de Monterrey
3-2019 - 7-2019
Intern in Biotechnological Processes at Fraunhofer-Gesellschaft

Education

2-2021 - 12-2022
Master of Science from Tecnológico de Monterrey
8-2015 - 6-2020
Bachelor of Science from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 5 Location : Monterrey, Nuevo León, Mexico Job Level : N/A Designation : Innovation Lead at Sigma
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Insights For Selling To Ana Maritza

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Maritza is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ana Maritza

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ana Maritza move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ana Maritza take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ana Maritza

Personality Compatibility


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