Anastasiia Filatova

Inquirer
DISC Type : dc

Director of Brand and Creative at AiDASH

United Kingdom

Overview

Anastasiia is a seasoned creative and brand specialist with over ten years of experience shaping brand transformations. As Director of Brand and Creative at AiDASH, she leads global brand strategy, translating complex ideas into compelling, cohesive storytelling. She holds a Masters Degree from the University for the Creative Arts.

She is passionate about using technology for positive environmental impact. Anastasiia has been instrumental in bringing to life the Ai4Nature Alliance, a cross-sector initiative focused on ensuring AI is used responsibly to support nature recovery and restoration.

She played a pivotal role in the launch of the Ai4Nature Alliance, a new initiative using AI to help restore nature.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI for Nature
Helped launch the Ai4Nature Alliance, an initiative to ensure AI genuinely supports nature recovery. She contributed to a foresight report on how AI could reshape nature in cities.
Brand Storytelling
Her core expertise involves weaving creative concepts into multi-platform visual narratives and turning them into successful and compelling brand stories.
Responsible Technology
Advocates for using technology to serve nature responsibly, emphasizing that AI should be used to support expertise, not replace it.

Media Appearances

Anastasiia has no verified media appearances

Work History

8-2025
Director of Brand and Creative at AiDASH
8-2024 - 8-2025
Head of Marketing - UK at AiDASH
10-2021 - 5-2024
Head of Creative and Growth Marketing at Kiwi Biosciences
6-2020 - 10-2021
Head of Brand Marketing and Community at Bold Health at Bold Health
10-2018 - 6-2020
Content Marketing Manager at Digital Risks

Education

2014 - 2015
Master's Degree from University for the Creative Arts
2013 - 2015
Master’s Degree from Taras Shevchenko National University of Kyiv

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Director of Brand and Creative at AiDASH
URL has been copied!

Insights For Selling To Anastasiia

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anastasiia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Anastasiia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Anastasiia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anastasiia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Anastasiia

Personality Compatibility


Other AiDASH Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.