Andrea Rubiano

Critic
DISC Type : C

Director Global Strategic Marketing at Wavin

London, England, United Kingdom

Overview

Andrea is the Director Global Strategic Marketing at Orbia B&I (Wavin), with 15 years of experience in the building and infrastructure sector, specializing in digital marketing, digital transformation, and strategic planning. She is known for her enthusiastic approach to digital technology and customer insights.

Outside of her professional life, Andrea is deeply driven by her family and strives to spread joy and positivity. She celebrates inspiring women and enjoys reflecting on her global career journey.

Andrea has resided and worked in five different countries, showcasing a truly international career.

Personality Overview

Negotiator

Precise

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Marketing Strategy
Andrea has consistently focused on developing and executing winning digital marketing strategies, from lead generation to brand equity across global teams at Wavin.
Digital Transformation
She has led the development and implementation of global digital transformation strategies, designing corporate digital marketing across numerous companies.
Integrated Business Planning
With expertise in integrated business planning, she combines strategic planning with sales and operations for comprehensive business growth.

Media Appearances

Andrea has no verified media appearances

Work History

9-2023
Director Global Strategic Marketing at Wavin
1-2023 - 8-2023
Director Global Marketing Communications & Content. at Wavin
1-2021 - 1-2023
Director Global Digital Marketing at Wavin
1-2019 - 12-2020
Digital Commercial Development Manager EMEA at Wavin
9-2016 - 12-2018
Corporate Digital Manager at Orbia

Education

2018 - 2018
Certificate in Leading with Finance from Harvard Business School Online
2015 - 2016
Master of Business Administration (M.B.A.) from Hult International Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director Global Strategic Marketing at Wavin
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Andrea

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andrea take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andrea

Personality Compatibility


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