Lotte Nørregaard Andersen

Commander
DISC Type : D

Head of Marketing Nordics at Wavin

Central Denmark Region, Denmark

Overview

Lotte Nørregaard Andersen is a purpose-driven leader with 20 years of international experience in marketing, strategy, and business development. As Head of Marketing Nordics at Wavin, she drives regional strategy and coordinates marketing activities to support commercial objectives, leveraging deep expertise in B2B branding and digital communication.

She is a relationship builder who thrives in team environments and is committed to achieving shared success. A firm believer in a hands-on, minds-on approach, she is ambitious and curious yet remains humble and open to continuous learning, always striving for a positive impact.

Lotte previously led the Arduino Education business, focusing on transforming teams and strengthening the product portfolio to provide high-quality educational resources globally.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Nordics Marketing
Her current role focuses on developing and executing the marketing strategy, plan, and budget across the entire Nordics region for Wavin.
B2B Digital Strategy
A core competency throughout her career, focused on expanding global reach, generating ROI, and integrating digital marketing across functions.
Sales & Marketing Synergy
She has direct experience transforming marketing into a strategic driver by creating effective integration and strong synergies with sales teams to achieve growth.

Media Appearances

Lotte has no verified media appearances

Work History

1-2026
Head of Marketing Nordics at Wavin
5-2024 - 1-2025
Head of Marketing at NGI A/S
5-2023 - 4-2024
Business Consultant at LNA Consulting
7-2022 - 5-2023
Director Marketing & Outreach at Arduino
1-2021 - 7-2022
Head of Arduino Education at Arduino

Education

1998 - 2001
Education details unavailable from Aarhus Business College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing Nordics at Wavin
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Insights For Selling To Lotte

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lotte is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lotte

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lotte move?

  • If convinced, they can reach decisions quite fast.
  • Can Lotte take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lotte

Personality Compatibility


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