Daniela Gould

Enthusiast
DISC Type : i

Marketing Director - Northern and Western Europe at Wavin

Nottinghamshire, England, United Kingdom

Overview

Daniela Gould is a highly experienced Marketing Director at Wavin Group, leading strategic brand marketing across Northern and Western Europe. She has a strong track record in developing multi-channel campaigns with impressive results in sales and brand health. She is known for her commercial focus, creativity, and leadership in global organizations.

Outside of her professional endeavors, Daniela is passionate about developing people and high-performing teams, as evidenced by her leadership in various initiatives and her active participation in events like International Womens Day. She also regularly engages with her teams in different regions for strategic alignment.

People often call Daniela positive, effective, enthusiastic, and results-oriented, praising her concrete contributions to projects.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Marketing
Her extensive career and current role at Wavin Group clearly demonstrate her expertise and passion for strategic brand marketing and management.
Team Leadership
Daniela frequently discusses leading and developing high-performing teams, celebrating their achievements, and aligning on plans and priorities.
Digital Marketing
She holds a Higher Advanced Diploma from the Digital Marketing Institute, indicating a strong interest in this area.

Media Appearances

Daniela has no verified media appearances

Work History

10-2023
Marketing Director - Northern and Western Europe at Wavin
10-2020 - 10-2023
Marketing Director - UK & Ireland at Wavin
5-2020 - 9-2020
Marketing Director EMEA at Hyster-Yale Group
10-2018 - 5-2020
Marketing Director (Birchwood) at Toolstream Ltd
7-2014 - 10-2018
Marketing Director (Birchwood) at Travis Perkins

Education

2020 - 2020
Higher Advanced Diploma from Digital Marketing Institute
1994 - 1997
Master of Business Administration (M.B.A.) from Henley Business School

More Information

Social Presence :

Prographics :

Exp : 33 Location : Nottinghamshire, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director - Northern and Western Europe at Wavin
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Daniela

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Daniela take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Daniela

Personality Compatibility


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