Andrew Gale

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DISC Type : s

Head of Subscription Management & Retention at Financial Times

London, England, United Kingdom

Overview

Andrew Gale is the Head of Subscription Management & Retention at the Financial Times, focused on reducing churn and growing ARPU. His data-driven strategies have earned industry recognition, including the "Subscription Retention Campaign of the Year" award. He is PRINCE2 Agile® certified and holds a degree in Business Management from the University of Staffordshire.

Outside of his professional role, Andrew is involved in charitable activities, such as running the London Landmarks Half Marathon to raise funds for Home-Start UK. He also enjoys engaging with the academic community and has participated in marketing challenges with MBA students from the University of Cambridge.

His team won an award for a campaign that elevated retention marketing by combining AI data science with complex product integrations.

Personality Overview

Social Proof Driven

Slow To Decisions

Calm

They are good and approachable with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Subscriber Retention
Leads the global strategy to reduce churn and improve the subscription management experience for Financial Times customers.
AI in Marketing
Authored an article for INMA's blog detailing how the Financial Times is embedding AI into its core retention journeys to enhance personalization.
Customer Value Growth
Focuses on maximizing customer lifetime value and driving ARPU-driving initiatives for both digital and print subscribers.

Media Appearances

Andrew has no verified media appearances

Work History

1-2026
Head of Subscription Management & Retention at Financial Times
11-2023 - 1-2026
Senior Marketing Manager at Financial Times
10-2021 - 11-2023
Senior Subscriptions Manager at Racing Post
10-2020 - 9-2021
Subscriptions Manager at Racing Post
8-2018 - 10-2020
Senior Subscriptions Account Manager at ESco (www.esco.co.uk)

Education

2008 - 2011
Business Management from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Subscription Management & Retention at Financial Times
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Andrew

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Andrew take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Andrew

Personality Compatibility


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