Andy Mason

Doer
DISC Type : sd

Head of Digital Analytics (Interim) at Currys plc

Ilkley, England, United Kingdom

Overview

Andy is an innovative and commercially focused data and analytics leader with a proven track record of delivering high-quality, data-driven insights. Educated at the University of Cambridge and the University of Birmingham, he excels at transforming analytics teams to improve customer experience and business performance. People who have worked with him describe him as knowledgeable, driven, and a natural leader.

Outside of work, Andy has a deep family connection to rugby, having toured with the same international club as his father and grandfather. He also shows an interest in motorsport, attending events like the Goodwood Festival of Speed and industry gatherings such as CX Circle.

He is a third-generation international rugby player, having toured India with the same club as his father and grandfather.

Personality Overview

Deliberate Doer

Long-term Focused

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Data-Driven Insights
His entire career focuses on transforming raw data into actionable insights that drive business performance and improve customer experiences at companies like Currys and CarFinance 247.
Team Leadership
Recommendations repeatedly praise his supportive and encouraging leadership style. He focuses on coaching his team, absorbing external pressures, and fostering a positive culture.
Customer Experience
His recent work involves using tools like Contentsquare for UX insights, session replay analysis, and understanding customer journey analytics to identify new revenue opportunities.

Media Appearances

Andy has no verified media appearances

Work History

7-2023
Head of Digital Analytics (Interim) at Currys plc
7-2021 - 6-2023
Head of Data and Analytics at CarFinance 247
4-2021 - 7-2021
Digital, Customer and Marketing Analytics Consultant at Freelance
1-2020 - 2-2021
Head of Digital Analytics and Insight at The Co-operative Bank plc
6-2017 - 11-2019
Director of Data, Reporting and Analytics at Computershare Loan Services

Education

1988 - 1991
BA Hons from University of Cambridge
1991 - 1992
MSc (Eng) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 8 Location : Ilkley, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Analytics (Interim) at Currys plc
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andy

Personality Compatibility


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