Sarah Werner Westhoven

Energizer
DISC Type : I

Lead Product Marketing Manager at Hyperscience

United States

Overview

Sarah is a Lead Product Marketing Manager at Hyperscience, specializing in translating complex technical and accounting language into compelling, benefit-based messaging for C-Suite audiences. An MBA graduate from the University of Notre Dame, she is described by colleagues as intelligent, talented, and professional.


She has a distinct ability to take highly complex concepts and distill them into clear and enticing content that resonates with senior executives throughout the buyer journey.

Personality Overview

Relationship Oriented

Big Picture Person

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Technical Storytelling
Her career has centered on translating complex technical and accounting language into compelling, benefit-based messaging for a C-Suite audience.
Intelligent Automation
Her recent professional focus is on Intelligent Document Processing (IDP), including TCO analysis and competitive positioning against hyperscalers.
Public Sector Tech
She promotes content that analyzes improving government processes, such as SNAP, to enhance both the applicant and caseworker experience.

Media Appearances

Sarah has no verified media appearances

Work History

8-2025
Lead Product Marketing Manager at Hyperscience
10-2021 - 8-2025
Director of Content and Communications at Aptitude Software
2-2018 - 11-2021
Senior Content Marketing Manager at Aptitude Software
9-2015 - 2-2018
Product Marketing Manager at Aptitude Software
4-2014 - 9-2015
Marketing Manager at Aptitude Software

Education

2009 - 2011
MBA from University of Notre Dame - Mendoza College of Business
2001 - 2005
BS from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : 19 Location : United States Job Level : Mid-senior Designation : Lead Product Marketing Manager at Hyperscience
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sarah take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sarah

Personality Compatibility


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