Anita (Chia-Ling) Lee

Trailblazer
DISC Type : ID

Commercial Director, Diagnostics and Genomics, Asia Pacific at Cytiva

Singapore

Overview

Anita is an experienced commercial leader with 15 years in the life sciences and diagnostics sectors, currently leading Diagnostics and Genomics for Cytiva in the APAC region. An IMD MBA graduate, she is passionate about working in industries that directly help people live better lives and has a proven record of driving business growth.

Possessing strong intercultural skills, Anita is a visionary and strategic thinker dedicated to nurturing talent and creating high-value customer experiences. Her global mindset is complemented by a specific interest in Japanese culture, underscored by an advanced proficiency certification in the language.

She holds an N2 Level certification in the Japanese-Language Proficiency Test, a unique and advanced qualification for a commercial leader.

Personality Overview

Charismatic

Informal

Assertive

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Diagnostics & Genomics
As the Commercial Director for Diagnostics and Genomics at Cytiva, this is her core professional focus, leading strategy and business growth across the Asia-Pacific region.
Improving Lives
She has stated that her career interest has always been in industries that have a direct impact on helping people enjoy a better life, with healthcare being a primary focus.
Commercial Strategy
Her career is defined by success in marketing, market access, and sales, with a track record of driving significant revenue growth through innovative strategic planning.

Media Appearances

Anita has no verified media appearances

Work History

5-2023
Commercial Director, Diagnostics and Genomics, Asia Pacific at Cytiva
7-2022 - 4-2023
Commercial Director, Diagnostics, Asia Pacific & China at Cytiva
5-2020
General Manager Development Program (GMDP) - Associate at Danaher Corporation
5-2020 - 7-2022
Senior Global Product Marketing Manager at Leica Biosystems
2-2018 - 12-2019
Product Manager at Roche

Education

2019 - 2019
Master of Business Administration - MBA from IMD
2006 - 2010
Bachelor's Degree from National Taiwan University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Singapore Job Level : Mid-senior Designation : Commercial Director, Diagnostics and Genomics, Asia Pacific at Cytiva
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Insights For Selling To Anita (Chia-Ling)

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita (Chia-Ling) is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anita (Chia-Ling)

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anita (Chia-Ling) move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Anita (Chia-Ling) take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anita (Chia-Ling)

Personality Compatibility


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