Anna Escaler

Activist
DISC Type : Cd

International Key Accounts & Route to Market Lead Europe | Driving Commercial Excellence at Sigma

Greater Madrid Metropolitan Area, Spain

Overview

Anna is an International Key Account Manager in the FMCG sector with expertise in sales management, negotiation, and category development. A graduate of Esade, she has a proven history of managing major accounts like Carrefour and Aldi. Colleagues describe her as passionate, strategic, and highly adaptable in building client partnerships.

Of Mexican and Spanish heritage and closely connected to France, Anna is deeply committed to sustainability in her personal and professional life. She advocates for responsible consumption and strives to contribute to a more sustainable economy, aiming to make a positive impact on the planet.

She once accepted a "Healthy Drink" award from Mens Health magazine on behalf of her former company, Flax & Kale, for their Dragon Lemonade product.

Personality Overview

Observative

Logical And Quick

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Sustainable Consumption
She is deeply committed to sustainability and fostering a responsible approach to consumption, as stated in her personal introduction.
Healthy Food & Beverage
Her work at Flax & Kale, posts about healthy products like Kombucha, and accepting an award from Men's Health magazine highlight her focus on this area.
International Account Growth
Her current role is as an International Key Account Manager, and she previously managed a portfolio targeted for over 70% growth.

Media Appearances

Anna has no verified media appearances

Work History

3-2026
International Key Accounts & Route to Market Lead Europe | Driving Commercial Excellence at Sigma
2-2024
International Key Account Manager at Sigma
2-2024 - 3-2026
International Key Account Manager - Europe at Sigma
8-2022 - 2-2024
National Account Manager at Flax & Kale
6-2022 - 8-2022
Sales Consultant at Blue Ocean Entrepreneurs

Education

2003 - 2008
Bachelor's & Master in business management from Esade
10-2021 - 3-2022
EPDM Executive Program in Digital Marketing from The Valley Business & Tech School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : International Key Accounts & Route to Market Lead Europe | Driving Commercial Excellence at Sigma
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Anna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • Their decision making speed is somewhere in the middle.
  • Can Anna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Anna

Personality Compatibility


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