Anshul Batra

Critic
DISC Type : C

Vice President - Advertising (Display & Deals) at Paytm

Delhi, India

Overview

Anshul Batra leads the advertising business at Paytm, focusing on P&L management, platform strategy, and ecosystem partnerships. With a background of over a decade in management consulting at Accenture Strategy, he specializes in go-to-market strategy and business transformation. He holds an MBA from FMS, University of Delhi, and an engineering degree from Delhi College of Engineering.

He is a frequent speaker at industry events like ad: tech, MMA Data Unplugged, and the India Digital Summit, discussing topics ranging from AI-driven marketing to customer engagement. He has a keen interest in financial markets, demonstrated by his multiple NCFM certifications and recognition as an NSE Certified Market Professional.

Unique fact: Anshul has twice received the "Above & Beyond" award, a quarterly honor for top performers at Accenture, for exceptional project delivery.

Personality Overview

Information Seeker

Objective Thinker

Critic

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Advertising Innovation
His focus is on moving beyond reach and clicks to ROAS and CAC, using innovative ad integrations like post-transaction screens to drive lower-funnel impact for brands.
Madtech & AI
A frequent speaker on how "Madtech" (Marketing + Ad + Technology) and AI can optimize customer engagement in a data-driven world, reflecting a forward-looking perspective.
Ecosystem Partnerships
He emphasizes building scalable advertising infrastructure that is anchored in strong agency relationships and strategic collaborations to drive platform growth.

Media Appearances

Anshul Batra, Vice President - Paytm Ads - Speaks - Part 1. Featured in YouTube

See Now

Work History

7-2024
Vice President - Advertising (Display & Deals) at Paytm
11-2021 - 6-2024
Vice President - Large Corporate (Enterprise payments & commerce) at Paytm
5-2010 - 11-2021
Principal at Accenture Strategy
4-2009 - 6-2009
MBA Summer Intern at The Coca-Cola Company (Turkey)
5-2007 - 7-2007
Summer Engineering Intern at Tata Motors

Education

2008 - 2010
Master of Business Administration (M.B.A.) from Faculty of Management Studies - University of Delhi
2004 - 2008
Engineer's Degree from Delhi College of Engineering

More Information

Social Presence :

Prographics :

Exp : 16 Location : Delhi, India Job Level : Senior Designation : Vice President - Advertising (Display & Deals) at Paytm
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Insights For Selling To Anshul

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anshul is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anshul

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anshul move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anshul take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anshul

Personality Compatibility


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