Anshul Batra in

Anshul Batra

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Vice President - Advertising (Display & Deals) at Paytm
📍 Delhi, India

Anshul Batra leads the advertising business at Paytm, focusing on P&L management, platform strategy, and ecosystem partnerships. With a background of over a decade in management consulting at Accenture Strategy, he specializes in go-to-market strategy and business transformation. He holds an MBA from FMS, University of Delhi, and an engineering degree from Delhi College of Engineering.

He is a frequent speaker at industry events like ad: tech, MMA Data Unplugged, and the India Digital Summit, discussing topics ranging from AI-driven marketing to customer engagement. He has a keen interest in financial markets, demonstrated by his multiple NCFM certifications and recognition as an NSE Certified Market Professional.

Unique fact: Anshul has twice received the "Above & Beyond" award, a quarterly honor for top performers at Accenture, for exceptional project delivery.

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Experience
16 Years
Current Role
Vice President - Advertising (Display & Deals)
Job Level
Senior
Location
Delhi, India
Personality Overview

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Priorities

Topics Anshul cares about

Advertising Innovation
His focus is on moving beyond reach and clicks to ROAS and CAC, using innovative ad integrations like post-transaction screens to drive lower-funnel impact for brands.
Madtech & AI
A frequent speaker on how "Madtech" (Marketing + Ad + Technology) and AI can optimize customer engagement in a data-driven world, reflecting a forward-looking perspective.
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Career

Work history

7-2024
Vice President - Advertising (Display & Deals)
Paytm
11-2021 - 6-2024
Vice President - Large Corporate (Enterprise payments & commerce)
Paytm
5-2010 - 11-2021
Principal
Accenture Strategy
4-2009 - 6-2009
MBA Summer Intern
The Coca-Cola Company (Turkey)
5-2007 - 7-2007
Summer Engineering Intern
Tata Motors
In the press

Media appearances

Anshul Batra, Vice President - Paytm Ads - Speaks - Part 1. Featured in YouTube
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Education
2008 - 2010
Master of Business Administration (M.B.A.)
Faculty of Management Studies - University of Delhi
2004 - 2008
Engineer's Degree
Delhi College of Engineering
Social presence
in
Behavioral profile

DISC profile (public)

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