April Liu in

April Liu

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APAC Head of Marketing at onsemi
📍 Pudong, Shanghai, China

April Liu is a global B2B marketing and sales leader, currently serving as the APAC Head of Marketing at onsemi. With an MBA from Manchester Business School, she specializes in driving business growth through strategic go-to-market plans and demand creation. Colleagues describe her as having strategic thinking, a strong work ethic, and an open, growth-oriented mindset.

She holds a certification in International Digital Marketing, highlighting her expertise in developing global brand and communication strategies.

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Experience
17 Years
Current Role
APAC Head of Marketing
Job Level
Mid-senior
Location
Pudong, Shanghai, China
Personality Overview

How April shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics April cares about

Go-to-Market Strategy
Her experience involves developing and executing GTM and growth strategies for solution-based B2B companies with performance-driven action plans.
B2B Demand Generation
Her professional focus is on enabling business growth by increasing share of mind and creating demand, a key theme in her work.
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Career

Work history

8-2022
APAC Head of Marketing
onsemi
2-2019 - 4-2022
Director of Sales and Marketing
Hult EF Corporate Solutions
3-2016 - 1-2019
Global Marketing Manager, Large Project Division
Schindler China
11-2013 - 3-2016
Marketing and PR Manager
Johnson Controls
5-2011 - 10-2013
Trade Marketing Manager
Johnson Controls
In the press

Media appearances

Media Contacts - onsemi. Featured in onsemi.com
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Education
2015 - 2018
Master of Business Administration (MBA)
Manchester Business School
2005 - 2008
Master of Arts (M.A.)
Shanghai International Studies University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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