April Liu

Evaluator
DISC Type : CDS

APAC Head of Marketing at onsemi

Pudong, Shanghai, China

Overview

April Liu is a global B2B marketing and sales leader, currently serving as the APAC Head of Marketing at onsemi. With an MBA from Manchester Business School, she specializes in driving business growth through strategic go-to-market plans and demand creation. Colleagues describe her as having strategic thinking, a strong work ethic, and an open, growth-oriented mindset.

She holds a certification in International Digital Marketing, highlighting her expertise in developing global brand and communication strategies.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Go-to-Market Strategy
Her experience involves developing and executing GTM and growth strategies for solution-based B2B companies with performance-driven action plans.
B2B Demand Generation
Her professional focus is on enabling business growth by increasing share of mind and creating demand, a key theme in her work.
Team Collaboration
She frequently emphasizes the value of seamless collaboration between corporate, business unit, and regional teams to achieve shared goals.

Media Appearances

Media Contacts - onsemi. Featured in onsemi.com

See Now

Work History

8-2022
APAC Head of Marketing at onsemi
2-2019 - 4-2022
Director of Sales and Marketing at Hult EF Corporate Solutions
3-2016 - 1-2019
Global Marketing Manager, Large Project Division at Schindler China
11-2013 - 3-2016
Marketing and PR Manager at Johnson Controls
5-2011 - 10-2013
Trade Marketing Manager at Johnson Controls

Education

2015 - 2018
Master of Business Administration (MBA) from Manchester Business School
2005 - 2008
Master of Arts (M.A.) from Shanghai International Studies University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Pudong, Shanghai, China Job Level : Mid-senior Designation : APAC Head of Marketing at onsemi
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from April

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will April move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can April take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And April

Personality Compatibility


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