April Liu in

April Liu

Evaluator · DISC type CDS
APAC Head of Marketing at onsemi
📍 Pudong, Shanghai, China

April Liu is a global B2B marketing and sales leader, currently serving as the APAC Head of Marketing at onsemi. With an MBA from Manchester Business School, she specializes in driving business growth through strategic go-to-market plans and demand creation. Colleagues describe her as having strategic thinking, a strong work ethic, and an open, growth-oriented mindset.

She holds a certification in International Digital Marketing, highlighting her expertise in developing global brand and communication strategies.

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Experience
17 Years
Current Role
APAC Head of Marketing
Job Level
Mid-senior
Location
Pudong, Shanghai, China
Personality Overview

How April shows up

Fast But Analytical
Hard To Convince
Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics April cares about

Go-to-Market Strategy
Her experience involves developing and executing GTM and growth strategies for solution-based B2B companies with performance-driven action plans.
B2B Demand Generation
Her professional focus is on enabling business growth by increasing share of mind and creating demand, a key theme in her work.
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Career

Work history

8-2022
APAC Head of Marketing
onsemi
2-2019 - 4-2022
Director of Sales and Marketing
Hult EF Corporate Solutions
3-2016 - 1-2019
Global Marketing Manager, Large Project Division
Schindler China
11-2013 - 3-2016
Marketing and PR Manager
Johnson Controls
5-2011 - 10-2013
Trade Marketing Manager
Johnson Controls
In the press

Media appearances

Media Contacts - onsemi. Featured in onsemi.com
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Education
2015 - 2018
Master of Business Administration (MBA)
Manchester Business School
2005 - 2008
Master of Arts (M.A.)
Shanghai International Studies University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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