Ari Nusbaum

Enthusiast
DISC Type : i

Account Executive - SWAT at Clio - Cloud-Based Legal Technology

Toronto, Ontario, Canada

Overview

Ari Nusbaum is an Account Executive at Clio with 15 years of experience in technology sales, specializing in legal software. A graduate of Seneca Polytechnic and the University of Toronto, people he has worked with describe him as competent, professional, and intelligent. He is passionate about providing solutions that truly impact peoples lives.

Outside of his professional life, Ari enjoys video games, exploring Toronto, music, and pop-culture references. He has a notable love for puns and wordplay, and also enjoys Piña Coladas and getting caught in the rain. He is open to trying new things like yoga.

He often asks lawyers not to "sue me for PUNative" damages.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Legal Technology
As an Account Executive at Clio, he is deeply involved in providing cloud-based technology solutions to law firms.
Building Connections
He has posted publicly about the importance and challenges of making genuine connections with others, both personally and professionally.
Company Culture
He expresses immense gratitude and excitement about being part of Clio's team, describing the company as a "rocket ship".

Media Appearances

Ari has no verified media appearances

Work History

9-2024
Account Executive - SWAT at Clio - Cloud-Based Legal Technology
3-2024 - 9-2024
Account Executive - Velocity at Clio - Cloud-Based Legal Technology
9-2023 - 3-2024
Business Development Representative at Clio - Cloud-Based Legal Technology
8-2018 - 1-2019
Marketing Manager at NYX Technologies
9-2017 - 9-2018
Account Representative at Clio - Cloud-Based Legal Technology

Education

2015 - 2017
Diploma from Seneca Polytechnic
2011 - 2015
Drama/Theatre Arts and Stagecraft from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 5 Location : Toronto, Ontario, Canada Job Level : Junior Designation : Account Executive - SWAT at Clio - Cloud-Based Legal Technology
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Insights For Selling To Ari

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ari is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ari

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ari move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ari take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ari

Personality Compatibility


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