Ariel Sterman

Examiner
DISC Type : cs

Partner at Bessemer Venture Partners

Israel

Overview

Ariel Sterman is a Partner in Bessemer Venture Partners Israel office, focusing on data infrastructure, Vertical AI, fintech, and gaming. He earned his business degree from NYU Stern and was named to Forbes 30 Under 30 for Israel. He is also the host of "The B Sides" podcast, which explores founder journeys.

Originally from New Jersey, Ariel moved to Israel in 2018 to connect with and impact the local startup ecosystem. He is passionate about aligning his professional pursuits with his personal values. Outside of venture capital, he teaches weekly classes on Jewish spirituality and philosophy for students and tech workers.

He is an avid reader of "The Lord of the Rings, " having read the series several times over.

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Israeli Tech Ecosystem
Moved to Israel in 2018 to invest in local entrepreneurs and make a meaningful impact on the country's startup ecosystem.
AI & Gaming
Focuses investments on Vertical AI and gaming companies. His portfolio includes companies like Sett AI, a leader in Agentic AI for Gaming.
Founder Mentality
Hosts "The B Sides" podcast to explore the strategic and tactical decisions made by founders, operators, and investors.

Media Appearances

Bessemer Venture Partners promotes Ariel Sterman as its newest Partner based in Israel. Featured in Bessemer Venture Partners (News)

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Bessemer Venture Partners appoints Ariel Sterman as Partner - CTech. Featured in Calcalist Tech (CTech)

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Bessemer Venture Partners appoints Ariel Sterman as Partner. Featured in People Matters Global

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Work History

8-2018
Partner at Bessemer Venture Partners
8-2024
Investor at Ryft
4-2023
Board Director at Sett
1-2022
Board Director at Apron
8-2019
Board Observer at Choco

Education

2011 - 2014
B.S from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Israel Job Level : Mid-senior Designation : Partner at Bessemer Venture Partners
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Insights For Selling To Ariel

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ariel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ariel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ariel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ariel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ariel

Personality Compatibility


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