Armen Najarian

Captain
DISC Type : DS

Chief Marketing Officer at Sift

Los Altos, California, United States

Overview

Armen has no verified overview

Personality Overview

Dynamic But Sincere

Output-Driven

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Armen has no verified topics they care about

Media Appearances

Armen has no verified media appearances

Work History

4-2023
Chief Marketing Officer at Sift
8-2022 - 4-2023
Fractional CMO | Board Advisor | Investor at Freelance
1-2021 - 8-2022
Chief Marketing Officer + GM of Threat Research at Outseer
10-2019 - 1-2021
Chief Marketing Officer + GM of Threat Research at Agari
4-2018 - 10-2019
Chief Marketing Officer at Agari

Education

1996 - 1998
MBA from USC Marshall School of Business
1989 - 1993
BS from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 32 Location : Los Altos, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Sift
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Insights For Selling To Armen

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Armen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Armen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Armen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Armen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Armen

Personality Compatibility


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