Arnout Kruijer

Sharpshooter
DISC Type : DC

Sales Director Benelux at Enable

London, England, United Kingdom

Overview

Arnout is a sales leader with over 20 years of B2B experience, from advising CIOs at Gartner to scaling unicorns. Now Sales Director for Benelux at Enable, he helps clients transform their commercial incentive and pricing strategies to boost margins and EBITDA. He is described by colleagues as talented, strategic, and exceptional at relationship building.

Outside of his professional role, Arnout is competitive by nature. He appears to appreciate using curated experiences to build relationships, such as hosting exclusive networking dinners at fine-dining restaurants for industry leaders.

Unique fact: He played a key role in helping multiple tech startups scale into unicorns, two of which successfully went public.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Commercial Incentives
His core focus is helping companies manage rebates, MDF, and SPAs to turn trading complexity into a competitive advantage and improve financial performance.
B2B Pricing Strategy
He frequently posts about how pricing and rebate velocity can protect margins and hosts exclusive dinners for leaders focused on this topic.
Scaling Growth Companies
Has direct experience helping scale multiple high-growth tech companies, including two that successfully completed an IPO, giving him a unique perspective on execution.

Media Appearances

Arnout has no verified media appearances

Work History

2-2026
Sales Director Benelux at Enable
12-2024 - 2-2026
Sales Director at PG Forsta
5-2023 - 12-2024
Sales Director at VASS
4-2022 - 5-2023
Executive Sales Director at FLOWX.AI
8-2019 - 3-2022
Enterprise Sales Executive Benelux at Coursera

Education

2001 - 2006
Bachelor from Rotterdam School of Management, Erasmus University
2001 - 2006
Bachelor from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Sales Director Benelux at Enable
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Insights For Selling To Arnout

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arnout is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Arnout

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Arnout move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Arnout take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Arnout

Personality Compatibility


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