Arnout Kruijer in

Arnout Kruijer

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Sales Director Benelux at Enable
📍 London, England, United Kingdom

Arnout is a sales leader with over 20 years of B2B experience, from advising CIOs at Gartner to scaling unicorns. Now Sales Director for Benelux at Enable, he helps clients transform their commercial incentive and pricing strategies to boost margins and EBITDA. He is described by colleagues as talented, strategic, and exceptional at relationship building.

Outside of his professional role, Arnout is competitive by nature. He appears to appreciate using curated experiences to build relationships, such as hosting exclusive networking dinners at fine-dining restaurants for industry leaders.

Unique fact: He played a key role in helping multiple tech startups scale into unicorns, two of which successfully went public.

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Experience
18 Years
Current Role
Sales Director Benelux
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Arnout shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Arnout cares about

Commercial Incentives
His core focus is helping companies manage rebates, MDF, and SPAs to turn trading complexity into a competitive advantage and improve financial performance.
B2B Pricing Strategy
He frequently posts about how pricing and rebate velocity can protect margins and hosts exclusive dinners for leaders focused on this topic.
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Career

Work history

2-2026
Sales Director Benelux
Enable
12-2024 - 2-2026
Sales Director
PG Forsta
5-2023 - 12-2024
Sales Director
VASS
4-2022 - 5-2023
Executive Sales Director
FLOWX.AI
8-2019 - 3-2022
Enterprise Sales Executive Benelux
Coursera
In the press

Media appearances

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Education
2001 - 2006
Bachelor
Rotterdam School of Management, Erasmus University
2001 - 2006
Bachelor
Erasmus University Rotterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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