Arturo Emanuele Massa

Observer
DISC Type : ic

Global Brand Manager at Lundbeck

Milan, Lombardy, Italy

Overview

Arturo is a Global Brand Manager at Lundbeck with a strong pharmaceutical background, holding a Masters degree from the University of Pavia and a degree from the University of Bologna. His career has progressed from a hands-on researcher and junior product manager specializing in schizophrenia to his current global marketing role.

His university research included complex experiments on cellular respiration, analyzing intracellular oxygen levels using fluorescent probes and determining lactic acid quantities with HPLC-DAD.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

CNS Therapeutics
Has direct experience in this area from his role as a Junior Product Manager for Schizophrenia at Lundbeck.
Pharmaceutical Marketing
His career trajectory from junior account at a healthcare agency to Global Brand Manager at Lundbeck shows a focus on this field.
Global Brand Strategy
This is central to his current role as Global Brand Manager, overseeing brand performance on an international scale.

Media Appearances

Arturo has no verified media appearances

Work History

3-2022
Global Brand Manager at Lundbeck
6-2020 - 3-2022
Junior Product Manager Schizophrenia at Lundbeck Italia
6-2018 - 6-2020
Junior Account at Sudler & Hennessey
7-2016 - 7-2017
Ricercatore laureando at Università di Bologna
10-2014 - 3-2015
Farmacista tirocinante at Farmacia San Domenico

Education

2018 - 2019
Master Universitario di 2° livello from Università di Pavia
2009 - 2017
Laurea Magistrale a Ciclo Unico from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 9 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Global Brand Manager at Lundbeck
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Insights For Selling To Arturo Emanuele

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arturo Emanuele is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Arturo Emanuele

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Arturo Emanuele move?

  • They like to analyze well and then make their decisions.
  • Can Arturo Emanuele take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Arturo Emanuele

Personality Compatibility


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