Ashley Pereira, MSC, CISM

Questioner
DISC Type : c

Head of Information Security and Resilience at Peabody

London Area, United Kingdom

Overview

Ashley has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

2-2023
Head of Information Security and Resilience at Peabody
1-2020 - 3-2023
Head of Information Security at Peabody
8-2018 - 1-2020
Cyber Security & Operational Resilience Specialist, Supervision - Investment and Wholesale Banking at Financial Conduct Authority
4-2017 - 8-2018
Information Security and Assurance Manager at MS Amlin
8-2015 - 5-2017
Information Security Officer at Eurostar

Education

2010 - 2012
Master of Science (MSc) from University of Westminster
Education details unavailable from Tendering Technology College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Information Security and Resilience at Peabody
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ashley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ashley take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ashley

Personality Compatibility


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