Ashley Snyder

Commander
DISC Type : D

Change Management Lead at SBM Management Services, LP

Sacramento, California, United States

Overview

Ashley Snyder is an expert in organizational efficiency and change management with an MBA and certifications in Leadership Development and AGILE. With a Master of Science from The George Washington University, she specializes in integrating technology and refining systems to drive strategic growth. Colleagues describe her as professional, effective, bright, and proactive.

Outside of her professional life, Ashley is a passionate parent focused on teaching her son practical life skills, such as financial literacy, through hands-on experiences like visiting a farmers market. She is a strong advocate for womens empowerment, particularly for women of color, and champions their advancement in leadership.

She is passionate about rewriting the HR playbook to position HR as the architect of change, focusing on empathy and clarity.

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Change Management
Her current role is Change Management Lead, and she frequently posts about its importance in partnering with functions like Product Ops and HR to ensure successful launches.
Operational Efficiency
A core focus of her career, she has extensive experience streamlining processes and developing frameworks to improve cross-functional collaboration at companies like Visa and SBM.
Product Operations
She has a background in managing operational workflows for product teams at Visa and believes in the strong partnership between Product Ops and Change Management for successful launches.

Media Appearances

Ashley has no verified media appearances

Work History

3-2025
Change Management Lead at SBM Management Services, LP
10-2024 - 1-2025
Business Transformation Consultant at Jones-Bey Strategies
10-2023 - 10-2024
Portfolio Operations & Product Development - Value Added Services (VAS) at Visa
2-2022 - 10-2023
Business Strategy & Product Operations - Value Added Services (VAS) at Visa
4-2018 - 2-2022
Product Management & Operations - Value Added Services (VAS) at Visa

Education

Master of Science - MS from The George Washington University
Bachelor of Science - BS from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 11 Location : Sacramento, California, United States Job Level : Mid-senior Designation : Change Management Lead at SBM Management Services, LP
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashley

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ashley take some risk or not?

  • The risks don’t matter much to them.

You And Ashley

Personality Compatibility


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