Avishek Lahiri, PhD

Critic
DISC Type : C

Assistant Professor at Bowling Green State University

Stavanger, Rogaland, Norway

Overview

Avishek Lahiri is an Assistant Professor of Marketing at Bowling Green State Universitys Schmidthorst College of Business. His research focuses on the impact of technology on marketing outcomes, digital platforms, and the sharing economy. A PhD graduate from Georgia State University, he explores how technology affects frontline sales and service workers.

He is passionate about environmental issues and sustainable consumption, aiming to contribute to a world without animal cruelty and climate change. This commitment extends to his academic interests, where he seeks to research the adoption and propagation of sustainable marketing and consumption practices.

Unique fact: He is a contributing author to the textbook "AI in Marketing: Applications, Insights, and Analysis, " with his chapter focusing on AIs impact on frontline sales.

Personality Overview

Negotiator

Critic

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

AI in Sales
Authored a book chapter on "AI's Impact on Frontline Sales" for a textbook releasing in 2025, demonstrating his expertise in this specific application of artificial intelligence.
Sharing Economy
A primary research area for him, with publications focused on creating profitable business models and understanding platform dynamics in sectors like ridesharing.
Digital Platforms
His work investigates platform business models, including app stores and transportation networks, and their consequences for service providers.

Media Appearances

Avishek has no verified media appearances

Work History

8-2024
Assistant Professor at Bowling Green State University
8-2021 - 8-2024
Postdoctoral Fellow at University of Stavanger
8-2015 - 8-2021
Phd Researcher - Marketing Strategy at Georgia State University
5-2014 - 7-2015
Account Executive at Regalix
2-2014 - 4-2014
CEMS Intern - Canadian Breaks Division at The Swiss Holidays AG

Education

Doctor of Philosophy (PhD) from Georgia State University - J. Mack Robinson College of Business
2012 - 2013
Master's degree + CEMS MIM from Esade

More Information

Social Presence :

Prographics :

Exp : 11 Location : Stavanger, Rogaland, Norway Job Level : Junior Designation : Assistant Professor at Bowling Green State University
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Insights For Selling To Avishek

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avishek is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Avishek

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Avishek move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Avishek take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Avishek

Personality Compatibility


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