Ayala Berler Shapira

Critic
DISC Type : C

General Counsel and Chief Compliance Officer at Cellebrite

Israel

Overview

Ayala Berler Shapira serves as the General Counsel and Chief Compliance Officer at Cellebrite, bringing over 25 years of legal experience from global technology companies. Her expertise spans international business, M&A, and corporate compliance, having previously held senior roles at Amdocs and Jungo Ltd. She holds dual degrees from Tel Aviv University.

She is passionate about geopolitical issues, particularly concerning the Middle East and Israel, and is a vocal critic of what she views as misinformation in media. Ayala follows strategic business insights from publications like the Harvard Business Review and organizations such as the Boston Consulting Group to inform her professional perspective.

Personality Overview

Critic

Objective Thinker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Corporate Governance
As General Counsel and Chief Compliance Officer, she is responsible for managing Cellebrite's global legal and compliance strategy to support the company's worldwide growth.
Global M&A
Her background includes supporting merger and acquisition activities at Amdocs, indicating significant experience in complex, international corporate transactions.
Middle East Geopolitics
Her social media activity reveals strong, openly expressed opinions on Middle Eastern events, particularly in support of Israel and against Hamas.

Media Appearances

Digital Forensics Firm Cellebrite Names Legal/Compliance Chief. Featured in Bloomberg Law

See Now

Work History

10-2022
General Counsel and Chief Compliance Officer at Cellebrite
1-2015 - 9-2022
VP Legal & Deputy General Counsel at Amdocs
9-2011 - 12-2014
Senior Corporate Counsel at Amdocs
4-2005 - 8-2011
General Counsel at Jungo Ltd.
Deputy General Counsel at Compugen Ltd.

Education

1992 - 1995
BA from Tel Aviv University
1991 - 1995
LL.B. from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Israel Job Level : Leadership Designation : General Counsel and Chief Compliance Officer at Cellebrite
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Insights For Selling To Ayala

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayala is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ayala

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ayala move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ayala take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ayala

Personality Compatibility


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