Ben Nicholson

Questioner
DISC Type : c

Chief Business Officer at Ursa Major

Washington, District of Columbia, United States

Overview

Ben has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

8-2024
Chief Business Officer at Ursa Major
9-2023 - 6-2024
Chief Growth Officer at CAE USA
8-2022 - 6-2024
Senior Vice President, Washington Operations at CAE USA
12-2020 - 8-2022
Vice President, Washington Operations at CAE USA
9-2019 - 12-2020
Vice President, Government Relations at Honeywell

Education

Master of Science - MS from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Chief Business Officer at Ursa Major
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ben take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ben

Personality Compatibility


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