Beth Holmgren

Judge
DISC Type : Dc

Major Account Executive at Spectrum Business

Greater Milwaukee, United States

Overview

Beth Holmgren is an enterprise sales leader with over 15 years of experience serving Fortune 500, SLED, and SMB markets. She specializes in exceeding growth targets through direct sales and channel partner strategies, focusing on delivering scalable solutions that meet customer business outcomes. Beth holds a B.S. from Cardinal Stritch University and a Challenger certification.

Described by colleagues as a "consummate advocate" for her clients and a highly respected professional, Beth excels at building strong executive-level relationships and managing her business with impressive professionalism and attention to detail.

She achieved the prestigious CHAIRMANS CLUB award during her time as a Strategic Account Executive at SHI International Corp, highlighting her exceptional sales performance.

Personality Overview

Demanding

Fast But Wary

Objective Thinker

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Channel Partner Strategy
Emphasizes leveraging partner ecosystems, including VARs and MSPs, to expand wallet share and deliver scalable technology solutions to enterprise clients.
Customer-Centric Selling
Passionately focused on advising customers on how to meet their desired business outcomes, with a philosophy that "It's all about the customer."
Enterprise Account Growth
Her career is focused on driving growth and expansion within major accounts, consistently over-exceeding quota attainment through strategic account planning.

Media Appearances

Beth has no verified media appearances

Work History

6-2025
Major Account Executive at Spectrum Business
9-2024 - 5-2025
Director of Business Development- East at Plurilock
4-2021 - 8-2024
Strategic Account Executive-Wisconsin- CHAIRMANS CLUB at SHI International Corp.
7-2020 - 3-2021
Consulting Engagement at New Resources Consulting
10-2018 - 6-2020
Account Executive at Flexential

Education

2010 - 2012
B.S. from Cardinal Stritch University
1984 - 1986
General studies with emphasis on business from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Milwaukee, United States Job Level : Middle Designation : Major Account Executive at Spectrum Business
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Beth

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can take decisions very fast if you manage to convince them.
  • Can Beth take some risk or not?

  • The risks don’t matter much to them.

You And Beth

Personality Compatibility


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