Beth Kasden

Evaluator
DISC Type : DSC

Director of Practice Growth Initiatives at Akin Gump Strauss Hauer & Feld LLP

New York, New York, United States

Overview

Beth has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

4-2025
Director of Practice Growth Initiatives at Akin Gump Strauss Hauer & Feld LLP
8-2012 - 4-2025
Director of Business Development, Global Corporate at Akin Gump Strauss Hauer & Feld LLP
10-2010 - 8-2012
Business Development Manager, Corporate at Akin Gump Strauss Hauer & Feld LLP
8-2008 - 10-2010
Manager / Corporate Marketing Leader at SNR Denton (formerly Sonnenschein Nath & Rosenthal LLP)
7-2006 - 8-2008
Business Development Specialist at SNR Denton (formerly Sonnenschein Nath & Rosenthal LLP)

Education

2002 - 2004
Education details unavailable from Barnard College
2000 - 2002
Education details unavailable from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Practice Growth Initiatives at Akin Gump Strauss Hauer & Feld LLP
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Beth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Beth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Beth

Personality Compatibility


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