BJ Morden

Doer
DISC Type : ds

Chief Technology Officer at Pet Valu

Innisfil, Ontario, Canada

Overview

BJ Morden is the Chief Technology Officer at Pet Valu, an enterprise IT executive with extensive experience in systems implementation, process engineering, and team leadership across retail and travel. A graduate of Carleton University, he holds certifications in Google Cloud and Azure. Colleagues often describe him as motivated, intelligent, forward-thinking, and methodical.

While his public profile is highly focused on professional achievements, his recent communications express enthusiasm for working in an industry dedicated to "the furry friends we all adore, " showing a clear connection to Pet Valus mission of pet wellness.

He once successfully standardized eight disparate enterprise systems across global companies into one unified platform, providing real-time business insights.

Personality Overview

Strategic Planner

Results Focused

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Building IT Teams
Is actively and publicly recruiting for numerous key IT roles at Pet Valu, including engineers, developers, and architects, to grow his department's capabilities.
Systems Modernization
His career features a strong theme of transforming and modernizing IT systems, including leading initiatives to replace multiple legacy platforms with a single, real-time system.
Cloud Technologies
He is certified in both Google Cloud Foundations and Microsoft Azure Fundamentals, indicating a professional focus on leveraging cloud infrastructure for business solutions.

Media Appearances

Pet Valu - Governance - Board of Directors - Person Details. Featured in Pet Valu Investor Relations

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Work History

1-2026
Chief Technology Officer at Pet Valu
5-2023 - 1-2026
SVP Corporate Technology Solutions at Pet Valu
9-2019 - 5-2023
VP, IT Operations at Sunwing
3-2019 - 9-2019
Vice President of Professional Services at Jesta I.S.
4-2016 - 3-2019
Chief Information Officer at Thane International, Inc.

Education

2002 - 2003
Computer Network Engineering Technology from RCC Institute of Technology
2000 - 2001
Computer Science from Carleton University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Innisfil, Ontario, Canada Job Level : Leadership Designation : Chief Technology Officer at Pet Valu
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Insights For Selling To BJ

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with BJ is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from BJ

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will BJ move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can BJ take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And BJ

Personality Compatibility


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