Bob Balderas

Examiner
DISC Type : cs

VP R&D at BD

San Francisco, California, United States

Overview

A veteran leader with 40 years of experience, Bob Balderas is the VP of Biological Sciences and Market Development at Waters Biosciences. He leverages his background as a former VP of R&D at BD to bridge deep science with commercial strategy. He holds a BS in Microbiology from San Diego State University and an MBA from the University of San Diego.

Bob dedicates his time to advancing the scientific community beyond his corporate role. He serves on several influential boards and councils, including the Deans Council for the UCSD School of Biological Sciences and as a Board Member of FOCIS, shaping the future of life sciences.

He is a renowned domain expert in immunology and flow cytometry, having delivered over 1, 500 scientific and technology presentations globally.

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Flow Cytometry Innovation
Recognized as a domain expert, he frequently speaks on advancements in flow cytometry, from panel design to new high-parameter and spectral technologies.
Immunology Research
His extensive career has focused on immunology, and he actively collaborates with scientists to develop new tools and technologies for immunological study.
Life Science Commercialization
His dual role in biological sciences and market development highlights his focus on accelerating the market adoption of new tools and technologies by the scientific community.

Media Appearances

BD Harmony Webinars by Bob Balderas, BD Biosciences. Featured in BD Biosciences (bdbiosciences.com)

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BD Harmony Webinars by Bob Balderas. Featured in BD Biosciences (official blog)

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Bob Balderas – BD Biosciences Scientific Talk – Australasian Cytometry Society. Featured in Australasian Cytometry Society (ACS 2016 conference)

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Work History

VP R&D at BD

Education

1973 - 1978
Education details unavailable from San Diego State University
Education details unavailable from University of San Diego

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : Senior Designation : VP R&D at BD
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bob

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Bob take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Bob

Personality Compatibility


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