Bobby Morena

Questioner
DISC Type : c

Chief Development Officer at Church's Texas Chicken

Atlanta Metropolitan Area, United States

Overview

Bobby has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Bobby has no verified topics they care about

Media Appearances

Bobby has no verified media appearances

Work History

11-2025
Chief Development Officer at Church's Texas Chicken
1-2025 - 11-2025
Chief Development Officer at GoTo Foods
1-2024 - 1-2025
SVP Franchise Development at GoTo Foods
4-2021 - 1-2024
VP Portfolio Management at GoTo Foods
2-2020 - 4-2021
Director Of Franchise Development at Inspire Brands

Education

1997 - 2001
Bachelor's degree from Michigan State University - Eli Broad College of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Development Officer at Church's Texas Chicken
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Insights For Selling To Bobby

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobby is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bobby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bobby move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bobby take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bobby

Personality Compatibility


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