Brad Sullivan

Doer
DISC Type : ds

Client Engagement Leader at | GrayMatter |

Dayton Metropolitan Area, United States

Overview

Brad Sullivan is a Client Engagement Leader at GrayMatter, specializing in Industry 4. 0, digital transformation, and OT cybersecurity. He previously managed a $100 million P&L as a General Manager at Augusta Sportswear, leveraging his MBA from the University of Dayton. Colleagues describe him as collaborative, knowledgeable, and having a profound understanding of business solutions.

Outside of his professional life, Brad is likely a supporter of his alma maters sports teams. Given his time spent at the University of Dayton, he may follow the universitys prominent basketball program and other local Ohio professional sports teams.

He has a unique background blending high-level commercial and P&L management in the apparel industry with his current focus on advanced industrial technology.

Personality Overview

Fast-paced

Long-term Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Industrial Transformation
His current role and headline focus on leveraging curated tech like Industry 4. 0, AI/ML, and Digital Twin to transform industrial operations and empower people.
OT Cybersecurity
He actively posts about the importance of protecting manufacturing environments from cyber incidents, highlighting his company's dedicated Operational Technology (OT) cybersecurity practice.
P&L Ownership
As a former General Manager, he was directly responsible for the commercial and operational performance of a $100 million custom apparel business.

Media Appearances

Brad has no verified media appearances

Work History

8-2024
Client Engagement Leader at | GrayMatter |
5-2018 - 8-2024
Vice President & General Manager at Augusta Sportswear
11-2016 - 5-2018
Sr. Director Key Accounts at Augusta Sportswear Group
1-2014 - 11-2016
Director of Marketing at Holloway Sportswear
2-2012 - 1-2014
Strategic Marketing Manager at Holloway Sportswear

Education

2012 - 2014
Master of Business Administration (MBA) from University of Dayton
2002 - 2006
Entrepreneurship / Marketing from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dayton Metropolitan Area, United States Job Level : Mid-senior Designation : Client Engagement Leader at | GrayMatter |
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brad

Personality Compatibility


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