Brandon Wickersham

Energizer
DISC Type : I

Sr. Director Store Operations & Strategy at Bealls, Inc.

Bradenton, Florida, United States

Overview

Brandon is the Sr. Director of Store Operations & Strategy at Bealls Inc. , where he specializes in converting department stores to off-price models. His expertise covers operational efficiency, logistics, and retail space planning, built on leadership roles at Stage Stores and Gordmans.

His academic background uniquely combines Music Education with Business from Ball State University, suggesting a blend of creative and analytical thinking. This foundation may influence his strategic approach in the fast-paced retail sector.

He once led a team that converted a department store to an off-price model in just an 8-day dark period on a minimal budget.

Personality Overview

Imaginative

Full Of Energy

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Off-Price Retail Strategy
Led the successful conversion of department stores to a profitable off-price business model under significant budget and time constraints.
Store Operations Efficiency
Developed and rolled out a company-wide, single-flow freight process to maximize efficiency in merchandise processing and placement.
Retail Space Allocation
His skills include retail store planning and space allocation, a key component of his operational strategy and project management experience.

Media Appearances

Brandon has no verified media appearances

Work History

10-2024
Sr. Director Store Operations & Strategy at Bealls, Inc.
8-2021 - 9-2024
Director Store Operations Support, Visual & Store Design at Bealls, Inc.
1-2021 - 8-2021
District Manager & Store Operations Support at Bealls, Inc.
5-2017 - 9-2020
Director of Store Operations and Support at Stage Stores
4-2006 - 5-2017
District Manager New Stores at Gordmans

Education

1991 - 1996
Music Education & Business from Ball State University
1988 - 1991
Education details unavailable from Logansport High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bradenton, Florida, United States Job Level : Senior Designation : Sr. Director Store Operations & Strategy at Bealls, Inc.
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brandon

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brandon take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brandon

Personality Compatibility


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