Brenda Riney

Captain
DISC Type : DS

Career Ownership Coach, President / Franchise Owner at The Entrepreneur's Source

Bentonville, Arkansas, United States

Overview

Brenda has no verified overview

Personality Overview

Decisive But Calm

Planner & Achiever

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brenda has no verified topics they care about

Media Appearances

Brenda has no verified media appearances

Work History

4-2017
Career Ownership Coach, President / Franchise Owner at The Entrepreneur's Source
9-2015 - 4-2017
VP Sales & Marketing at Omni Sales & Shopper Marketing Agency
2-2015 - 9-2015
Senior Director - Shopper Marketing: Walmart, Sam's Club, Walmart.com at IN Marketing Services
4-2013 - 2-2015
National Account Manager - Walmart at ConAgra Foods
9-2010 - 4-2013
Sales Strategy & Shopper Marketing Team Leader - Walmart, Sam's Club, Walmart.com, SamsClub.com at Central Garden & Pet

Education

Bachelor of Science - BS from University of Missouri-Columbia
Master of Business Administration - MBA from Southern Illinois University Edwardsville
1986 - 1988
Master of Business Administration - MBA from Southern Illinois University Edwardsville

More Information

Social Presence :

Prographics :

Exp : 40 Location : Bentonville, Arkansas, United States Job Level : N/A Designation : Career Ownership Coach, President / Franchise Owner at The Entrepreneur's Source
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brenda

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brenda take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brenda

Personality Compatibility


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