Brett Estrella

Enthusiast
DISC Type : i

Brand Marketing, Content & Partnerships at Cash App

New York, New York, United States

Overview

Brett Estrella is a brand marketing lead at Cash App, focusing on branded content, social strategy, and partnerships. His prior experience includes leading the esports and gaming division at Excel Sports Management. He holds an MBA and an MS in Sport Business from the University of Central Florida.

Outside of his professional life, Brett is an accomplished endurance athlete, having completed an Ironman 140. 6 triathlon. His personal projects and interests often intersect with his work, particularly in campaigns that merge physical and financial well-being, and in his support for womens sports.

He is a recipient of the Order of Pegasus, the most prestigious award a student can receive at the University of Central Florida.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Branded Content
Leads branded content and partnerships at Cash App, working on owned organic content, creator partnerships, and sports/entertainment initiatives since 2022.
Esports & Gaming
Previously led the esports and gaming representation strategy at Excel Sports Management, securing large-scale partnerships for the agency's clients.
Diversity in Sports
Co-authored 10 Racial and Gender Report Cards while at the University of Central Florida and was a member of Excel's inaugural Diversity & Inclusion Task Force.

Media Appearances

Brett has no verified media appearances

Work History

12-2022
Brand Marketing, Content & Partnerships at Cash App
1-2022 - 12-2022
Senior Manager, Properties (Esports & Gaming Lead) at Excel Sports Management
1-2021 - 1-2022
Manager, Properties & Esports at Excel Sports Management
1-2020 - 1-2021
Senior Coordinator, Properties at Excel Sports Management
8-2017 - 12-2018
Graduate Assistant, Dr. Richard Lapchick at University of Central Florida

Education

MBA | MS Sport Business Dual-Degree from UCF College of Business
Bachelor of Science from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : N/A Designation : Brand Marketing, Content & Partnerships at Cash App
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brett

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Brett take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brett

Personality Compatibility


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