Brett Estrella in

Brett Estrella

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Brand Marketing, Content & Partnerships at Cash App
📍 New York, New York, United States

Brett Estrella is a brand marketing lead at Cash App, focusing on branded content, social strategy, and partnerships. His prior experience includes leading the esports and gaming division at Excel Sports Management. He holds an MBA and an MS in Sport Business from the University of Central Florida.

Outside of his professional life, Brett is an accomplished endurance athlete, having completed an Ironman 140. 6 triathlon. His personal projects and interests often intersect with his work, particularly in campaigns that merge physical and financial well-being, and in his support for womens sports.

He is a recipient of the Order of Pegasus, the most prestigious award a student can receive at the University of Central Florida.

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Experience
7 Years
Current Role
Brand Marketing, Content & Partnerships
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brett cares about

Branded Content
Leads branded content and partnerships at Cash App, working on owned organic content, creator partnerships, and sports/entertainment initiatives since 2022.
Esports & Gaming
Previously led the esports and gaming representation strategy at Excel Sports Management, securing large-scale partnerships for the agency's clients.
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Career

Work history

12-2022
Brand Marketing, Content & Partnerships
Cash App
1-2022 - 12-2022
Senior Manager, Properties (Esports & Gaming Lead)
Excel Sports Management
1-2021 - 1-2022
Manager, Properties & Esports
Excel Sports Management
1-2020 - 1-2021
Senior Coordinator, Properties
Excel Sports Management
8-2017 - 12-2018
Graduate Assistant, Dr. Richard Lapchick
University of Central Florida
In the press

Media appearances

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Education
MBA | MS Sport Business Dual-Degree
UCF College of Business
Bachelor of Science
Isenberg School of Management, UMass Amherst
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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