Brian Fox

Energizer
DISC Type : I

Chief Operating Officer at Total Beverage Solution

Charleston, South Carolina Metropolitan Area, United States

Overview

Brian Fox is the Chief Operating Officer at Total Beverage Solution, where he has been instrumental in the companys growth since 2013. With a background in M&A from PwC and an MBA from Duke University, he now oversees sales, marketing, and operations, guiding the companys strategic direction.

Originally from the Midwest, Brian now resides in Charleston, South Carolina, with his wife and their two daughters, balancing his executive responsibilities with family life.

He has progressed through multiple senior leadership roles within Total Beverage Solution, from VP of Strategy to his current position as COO.

Personality Overview

Believer

Big Picture Person

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Beverage Industry Strategy
As COO, he guides the company's long-term strategy, focusing on market trends, brand growth, and supplier relationships to expand the company's portfolio.
Sales & Marketing
Previously served as SVP of Sales & Marketing, demonstrating a deep expertise in commercial strategy and execution within the beverage sector.
Corporate Development
His background includes managing customer strategy and M&A at PwC, indicating a strong foundation in corporate growth and business development.

Media Appearances

Brian has no verified media appearances

Work History

1-2024
Chief Operating Officer at Total Beverage Solution
8-2019 - 1-2024
SVP Sales & Marketing at Total Beverage Solution
10-2018 - 8-2019
VP Strategy & Marketing at Total Beverage Solution
8-2013 - 6-2016
Manager - Customer Strategy at PwC
8-2011
Senior Associate - Mergers & Acquisitions at PwC

Education

2009 - 2011
Master of Business Administration (MBA) from Duke University - The Fuqua School of Business
2003 - 2006
BS from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : Leadership Designation : Chief Operating Officer at Total Beverage Solution
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brian take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brian

Personality Compatibility


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