Brian Loft

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DISC Type : isc

Director Of Operations at Leep Utilities

United Kingdom

Overview

Brian Loft is the Director of Operations at Leep Utilities, where he leverages extensive experience in operational service delivery management. His expertise spans the entire lifecycle of multi-utility networks, including strategic project delivery, construction management, and emergency response for regulated and unregulated infrastructure.

He maintains a strong interest in current affairs and business news, staying informed through outlets like the BBC and the Financial Times. Brian is also passionate about building his team, actively promoting opportunities for new talent to join his growing organization.

Brian is a proponent of sustainable infrastructure, with a particular focus on advancing district heating and cooling networks.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Utility Infrastructure
His career is dedicated to managing capital expenditure, construction, and O&M for multi-utility network infrastructure across the UK.
District Heating/Cooling
He publicly shares his focus on district heating and cooling networks, highlighting their importance in the industry.
Operational Delivery
His role centers on the effective management of customer service, asset performance, and emergency response for utility networks.

Media Appearances

Brian Loft - Director Of Operations at Leep Utilities. Featured in TheOrg.com

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Work History

9-2021
Director Of Operations at Leep Utilities
11-2016 - 9-2021
Director Of Operations at SSE Enterprise Utilities

Education

Brian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Director Of Operations at Leep Utilities
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


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