Bruce Eidsvik

Trailblazer
DISC Type : ID

Chief Growth Officer at Servion Global Solutions

Canmore, Alberta, Canada

Overview

Bruce Eidsvik is the Chief Growth Officer at Servion Global Solutions, specializing in B2B SaaS go-to-market strategies. A recognized pioneer in Account-Based Marketing, he has a degree in Engineering Physics from Queens University. Colleagues have described him as a visionary, passionate, and focused world-class leader.

Residing in the Canadian Rockies, Bruce is an avid outdoorsman with a passion for skiing, road and mountain biking, and triathlons. He has been a member of the Alpine Club of Canada and is involved with the Rundle Mountain Cycle Club. His global career includes living and working in five countries across three continents.

Unique Fact: He co-founded VoiceGenie Technologies, a pioneering VoiceXML platform company that was successfully acquired by Genesys in 2006.

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

They are charming and have the ability to align others behind their decisions.  They will fight for you if they come to believe in you. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

GTM Strategy
Helps organizations build world-class Go-to-Market strategies and founded a consultancy focused on this area. He has extensive experience leading growth and demand marketing globally.
AI in CX
Focuses on leveraging AI to enhance operational efficiencies and deepen customer engagement. He frequently speaks on how AI is reshaping the customer experience (CX) industry.
Customer Journey
His work at inQuba and Servion centers on analyzing and optimizing the customer journey and experience. He recently interviewed a client on transforming patient-first CX.

Media Appearances

Bruce has no verified media appearances

Work History

6-2025
Chief Growth Officer at Servion Global Solutions
10-2024 - 6-2025
Vice President of Worldwide Marketing at Goliath Technologies
4-2022 - 6-2025
President, North America at inQuba
11-2021 - 6-2025
Chief Executive Officer at theRevenueConsultancy
1-2021 - 10-2021
SVP Global Demand Marketing at OpenText

Education

1981 - 1985
B Sc Eng. from Queen's University
1977 - 1980
Int. Bac. from La Chataigneraie

More Information

Social Presence :

Prographics :

Exp : 33 Location : Canmore, Alberta, Canada Job Level : Leadership Designation : Chief Growth Officer at Servion Global Solutions
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bruce

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Bruce take some risk or not?

  • They can take risks if necessary.

You And Bruce

Personality Compatibility


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