Bruce Fenwick

Critic
DISC Type : C

Principal Architect at Westpac

Greater Sydney Area, Australia

Overview

Bruce Fenwick is a commercially-focused Principal Architect at Westpac with over 18 years of experience in the financial services industry. He specializes in leading large process improvement initiatives using RPA and AI. Colleagues have described him as "level headed", "temperate", and "focused" under high pressure.

Outside of his technology career, Bruce is heavily involved in community safety as an active surf life saver. He has participated in advanced rescue courses and publicly advocates for beach safety, encouraging people to stay within the flags.

He is certified as both a TOGAF 9. 1 Architect and a Blue Prism Technical Architect and Developer.

Personality Overview

Precise

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Process Improvement
His current focus is leading large process improvement initiatives by harnessing process and task mining technologies.
RPA & AI
He has hands-on experience implementing robotics platforms and is a certified Blue Prism Developer and Technical Architect.
Banking Transformation
Has a long history of leading technology transformations in wealth and core banking for major financial institutions in Europe and Australia.

Media Appearances

Bruce has no verified media appearances

Work History

7-2018
Principal Architect at Westpac
10-2014 - 7-2018
Solution Architect at EY
3-2011 - 10-2014
Solution Architect at Oakton
8-2008 - 3-2011
Delivery Manager at Toyota Financial Services, Australia
9-2004 - 7-2008
Systems Architect at Daimler Financial Services AG, Stuttgart, Germany

Education

HND from Leeds Polytechnic
Education details unavailable from UWCSEA

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sydney Area, Australia Job Level : Senior Designation : Principal Architect at Westpac
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bruce

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bruce take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bruce

Personality Compatibility


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