Bruce Marsh

Enthusiast
DISC Type : i

Group CFO at Currys plc

Acton, England, United Kingdom

Overview

Bruce Marsh is the Group CFO at Currys, with extensive experience in retail finance and strategy from senior roles at Tesco and Kingfisher. He began his career at Dixons Retail, a predecessor to Currys, and is described by colleagues as a clear-thinking and innovative strategist.


He returned to the business where he started his career, rejoining Dixons Carphone (now Currys) as Group CFO after holding senior positions elsewhere.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Retail Transformation
His career shows a focus on group strategy, innovation through initiatives like Kingfisher's "Future Homes" hub, and navigating challenging market conditions for major retailers.
Financial Performance
As a Group CFO, he focuses on resilient financial performance, managing through market challenges like supply disruption and communicating strategy to investors.
Technology Retail
He frequently comments on the dynamics of the technology market, including customer demand, supply chains, and the increasing importance of tech in consumers' lives.

Media Appearances

Currys plc Interim Results 2023 Audio Webcast – 14 December 2023. Featured in Currys plc (official website)

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Bruce Marsh, Currys PLC: Profile and Biography. Featured in Bloomberg Markets

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Bruce Marsh (Currys Plc) – Director Profile. Featured in Endole

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Work History

7-2021
Group CFO at Currys plc
7-2015 - 7-2021
Finance Director, UK and ROI at Tesco
1-2012 - 6-2015
Managing Director, Kingfisher Future Homes at Kingfisher
12-2008 - 2-2012
Group Strategy Director at Kingfisher
1-2007 - 12-2008
Regional Finance Director at Dixons Retail plc

Education

Education details unavailable from ACA

More Information

Social Presence :

Prographics :

Exp : 26 Location : Acton, England, United Kingdom Job Level : Leadership Designation : Group CFO at Currys plc
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Bruce

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Bruce take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Bruce

Personality Compatibility


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